Websites
Arkance Systems (WordPress and Storyblok)
Led the creation of new websites for Arkance Systems, overseeing site structure, content production (product pages, news, blogs), and full WordPress implementation (Classic & Block Editor). My work covered navigation, forms, plugins, and content taxonomy to ensure a clear and scalable website structure.
MV-Jäähdytys Website (WordPress)
Created SEO-optimized customer stories, maintained website content, and coordinated the full English translation of the site using Polylang in collaboration with a translation agency.
Inchcape Motors Finland Oy – AION & XPENG Launch (Umbraco)
Led the launch-phase website development for AION (built from scratch) and XPENG (redesign), defining site architecture, coordinating content production, and ensuring brand alignment for the Finnish market.
Other CMS Platforms
In addition, I have experience working with several other website platforms. I previously built websites using Webnode, and this site has been created with Adobe Portfolio. I have also contributed to the development of recruitment websites on Teamtailor
Marketing Automation (HubSpot, Liana, SFMC)
System bulletin
Newsletter
Automated email
Email Marketing
Designed email layouts and produce newsletter content, manage contact lists, and track performance metrics such as open and click-through rates to continuously optimize results. I have created newsletter materials for the XPENG, AION and ARKANCE brands, ensuring visually consistent and conversion-focused communication.
Marketing Automation
Built automated workflows for lead generation and nurturing, including email sequences triggered by whitepaper downloads and automated list segmentation.
For the Aion brand, I created test drive and quotation request automations, developing end-to-end customer journeys from landing pages to sales lead management
Forms
Created website forms for support, RFQs, whitepapers, test drives, and newsletter subscriptions. Experienced with HubSpot, Contact Form 7, and WPForms, as well as custom solutions and platform integrations to ensure efficient data flow and lead management.
Landing Pages
Landing pages for marketing campaigns, ensuring clear messaging, strong visual structure, and conversion-focused design. These campaigns have included paid advertising, integrated forms, and simple automated workflows to support lead generation and follow-up.
CTAs
Planned and designed effective Calls to Action (CTAs) and website pop-up banners to support conversions and guide user journeys.
Graphic Design
Canva Pro
Designed social media content and other digital marketing materials using Canva. My work has included creating visually consistent and engaging content tailored for different platforms, ensuring brand alignment and clear communication.
Adobe Illustrator & Photoshop
Designed custom overall patches for Yrityspäivät and created ID cards, service brochures, and other print materials, delivering high-quality, print-ready designs.
Adobe InDesign
Designed the layout and visual materials for the MV-Jäähdytys staff magazine, produced editorial content, and managed the print process in collaboration with an advertising agency from prepress to final delivery.
Paid Media
LinkedIn Campaign Manager
Planned and executed LinkedIn advertising campaigns from strategy to optimization. My responsibilities included creating ad visuals and copy, defining target audiences, structuring campaign groups, managing budgets and schedules, and setting up conversion tracking to measure and improve performance.
META
Created and managed paid advertising campaigns on Facebook and Instagram, designing feed and story ads, defining target audiences, and optimizing performance to support marketing goals.
Google Ads
Managed and optimized Google Ads campaigns, conducting keyword research, structuring ad groups, and creating targeted ads for multiple product areas. I continuously refined targeting, budgets, and performance to improve traffic quality, Quality Scores, and conversions.
Customer Stories
Produced customer stories for MV-Jäähdytys as both an employee and freelancer, managing the process from content creation to social media publishing and paid promotion.
Social Media
My social media content for Facebook, Instagram, and LinkedIn for various organizations, including writing posts and designing the accompanying visuals to ensure consistent and engaging brand communication.
